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Around SBN: The MMA (After) Hour

PGE Park is now Jeld-Wen Field

Mayorjeldwen_medium

As expected, the Portland Timbers and Portland Mayor Sam Adams today announced that PGE Park is now officially named Jeld-Wen Field after the international window, door, and garage door company Jeld-Wen, which is based in Oregon and employs over 2,500 Oregonians.

In addition to being the stadium sponsor for the Portland Timbers, Jeld-Wen will also become the official window and door providor of the Timbers and Major League Soccer, whatever that means.

From a branding standpoint, partnering with the Timbers and Major League Soccer is an ideal fit for JELD-WEN," remarked JELD-WEN chief marketing officer Steve Wynne. "Naming rights to JELD-WEN Field and marketing partnerships with both the Timbers and Major League Soccer provide support for an historic Oregon icon, grassroots involvement throughout the state, and access to a loyal, international fan base."

Terms like pricing and length of the rights were not disclosed at this event although it's rumored to be somewhere around $1.2-$1.5 million annually.

On the lighter side of the news, we seem to be in the need for a new stadium nickname. Kejsare suggested Jay-Dub, but I'm open to more options. Sound off in the comments!

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love it.

long live the jd.

by jksnake99 on Mar 14, 2011 3:51 PM PDT up reply actions  

A-mazing

Kinda makes me want to jump around, jump around….

by hazletok on Mar 15, 2011 4:42 PM PDT up reply actions  

Get up and up and get down.

Jump Around!

The House of Pane = The Hop.

Jag kom, jag såg, erövrade jag.

by Kejsare on Mar 15, 2011 10:06 PM PDT up reply actions  

Glass Case of Emotion. only if yelled in the voice of Ron Burgundy

Life is about growth. People are not perfect when they're 21 years old. - Bill Walton

by NEP on Mar 14, 2011 3:34 PM PDT reply actions  

No matter what nickname the field gets

I think when a Timber scores a goal people should start shouting BOOM YOU’VE BEEN DOUBLE GLAZED.

Yep, this is a pretty lame name.

by pdb on Mar 14, 2011 3:47 PM PDT reply actions  

you know what they say

People in glass houses…

Don't pee on that

by ShiverMeTimbers on Mar 14, 2011 4:53 PM PDT reply actions  

well, can not say that I like it

But then I never really like corporate sponsered names. The best you can hope for is the stadium becomes bigger than the corporation and you slowly forget there is a corporation behind it.

To me that is true for Qwest, but not safeco. I still wish rainier beer would have sponsered one of them though! I could have ignored the corporation altogether and just assumed it was the giant mountain that was sponsoring the stadium. That and Rainier is my cheap beer of choice. And if a corporation has to sponser a stadium, i would prefer that corporation be dedicated to intoxicating me.

Scoreboards, not billboards.
Regular season, not pre-season.

by lysander on Mar 14, 2011 5:00 PM PDT reply actions  

IN that case...

it is probably good for you guys that Qwest was not named Rainier.

Scoreboards, not billboards.
Regular season, not pre-season.

by lysander on Mar 15, 2011 9:30 AM PDT up reply actions  

Lame.

We all Jeld-Lose with this name. We need a nickname immediately.

volatilelyle.com

by almost awesome on Mar 14, 2011 5:18 PM PDT reply actions  

Jellin'

Are you Gelling?

Jag kom, jag såg, erövrade jag.

by Kejsare on Mar 14, 2011 5:20 PM PDT up reply actions   1 recs

How about we all call it PGE?

"I have something 95 percent of all those All-Stars only wish they had: a World Series ring. If I had to choose between that and being an All-Star, it would be no contest. I’d grab the gold ring and never look back." -Tim Salmon

by BruinHalo on Mar 14, 2011 8:30 PM PDT reply actions  

how about we call it Civic Stadium?

--Dave

Addicted to Quack, your friendly, neighborhood Oregon Ducks blog

by David Piper on Mar 14, 2011 8:36 PM PDT up reply actions   2 recs

this.

Yes! Yes! In the face!

by LeafHawk on Mar 15, 2011 7:24 AM PDT up reply actions  

If I say it fast it sounds like

“children” stadium

"I have something 95 percent of all those All-Stars only wish they had: a World Series ring. If I had to choose between that and being an All-Star, it would be no contest. I’d grab the gold ring and never look back." -Tim Salmon

by BruinHalo on Mar 14, 2011 9:15 PM PDT via mobile reply actions  

The only children in that stadium, aside from those in the crowd

will be the ones who aren’t wearing green jerseys

Blazers win!

by The X-man on Mar 15, 2011 1:23 AM PDT up reply actions  

The hell is a JELD WEN?

It sounds like something out of The Dark Crystal.

by Brendanukkah on Mar 15, 2011 7:21 AM PDT reply actions  

Star wars

My mind keeps thinking Star Wars. I think is making Jeld into Jedi and Wen is close to Wan as in Obi Wan.

Scoreboards, not billboards.
Regular season, not pre-season.

by lysander on Mar 15, 2011 9:32 AM PDT up reply actions  

My wife's name is Jen

and she can’t say Jeld-Wen because her brain wants to make it into Jen-Weld, because those are actual words.

by pdb on Mar 15, 2011 9:34 AM PDT up reply actions   1 recs

LOL

Actual words. I think that is what is bothering me most. What the hell is a Jeld-Wen?

Scoreboards, not billboards.
Regular season, not pre-season.

by lysander on Mar 15, 2011 10:07 AM PDT up reply actions  

According to the Jeld-Wen website

the JELD is an acronym of four of the founders, and Wen is a shortening of the name of another founder.

by pdb on Mar 15, 2011 10:10 AM PDT up reply actions  

Being mildly dyslexic

The 20 seconds I thought we had named our park after the Jedi order were some of the happiest of my life. Needless to say I was disappointed when I realized I was wrong. I had never even heard of these guys before now, which I guess is why they did it, but still. I had my heart set on the Widmer Garden.

Hey, You're not dressed for an afternoon of Tchaikovsky and heavy petting!

by No Pity on Mar 16, 2011 7:00 AM PDT up reply actions   1 recs

As I reflect now, I've been extremely lucky that the teams I like don't play in stupidly named stadia

I’m a fan of DC United, the Cincinnati Reds, the Cincinnati Bengals, and the Ohio State Buckeyes. Only one of them plays in a corporate-named stadium and that works out nicely too.

United – RFK Stadium (or as Steve Goff likes to call it, Estadio RFK). There’s even a bust of Robert Kennedy outside of the Will Call windows, as well as some old Washington Redskins murals.

Reds – Great American Ball Park. Named after Great American Insurance, but who can’t get behind watching some baseball at a great American ballpark? Before moving into their new stadium, they used to play at Cinergy Field, which sucked. But it used to be called Riverfront Stadium, which was great because it was on the riverfront. Going way back, they used to play at the grandly named Palace of the Fans.

Bengals – Paul Brown Stadium. Named after the team founder, and father of the current owner.

Buckeyes – Ohio Stadium. Pretty self-explanatory.

by Brendanukkah on Mar 15, 2011 7:28 AM PDT reply actions  

I love the name Great American Ball Park

(I kinda like the name more than the park itself, too, but that’s off topic)

by pdb on Mar 15, 2011 8:01 AM PDT up reply actions  

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