Portland Timbers to Debut in "Soccer Night in America" Fox Soccer Rebranding
by Geoff Gibson on May 3, 2011 9:41 AM PDT
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PrintSo here's some interesting, if rather odd, news this morning. Apparently, in an effort to get back on Major League Soccer's good side, Fox Soccer Channel is planning on debuting a new effort to increase exposure to the league by creating a branded "Soccer Night in America" effect for each game it shows from this point on. This is especially odd branding because, well, as a soccer-exclusive channel that's exclusive to America technically every night on FSC is "soccer night in America."
Anyway, I think we saw a taste of this in last week's game as I remember seeing the graphic floating around somewhere, but the full sh-bang kicks off this Friday with the Portland Timbers taking on the Philadelphia Union at Jeld-Wen Field. Here are the details from MLSsoccer.com:
The new show will include redesigned, state-of-the-art graphics to headline the new look, along with a fresh set design, slow-motion camera technology and a style that migrates FOX Soccer closer to its network family. "Soccer Night in America’s" enhanced studio set features a cutting edge, contemporary design, a new logo and graphics that more closely match broadcasts throughout FOX Sports properties.
The new graphics package incorporates Vizrt technology, which provides digital, real-time 3D and virtual graphic displays, and super slow-motion cameras in match telecasts.
The branding is interesting and all that, but what I'm really interested in seeing is the super slow-motion cameras. Too bad Portland's #1 television operator still doesn't broadcast FSC in HD... at least not to my knowledge.
Catch a promo video after the jump.
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That was cool, I guess.
I don’t know that this really means anything though, aside from the fact that it shows that they’re super serious about building viewership and all that. Is there any cross-promotion on the other FOX networks? I don’t watch anything they do really, aside from Archer on FX and the Saturday baseball game.
Also, I guess they like us.
"Everything's gonna be awesome." -Ken Oberkfell
"ARSHAVIN IS MAGIC" -Brooks Peck
I don't think so...
I know FX was showing off UEFA Champions Legaue matches and previews last week, but I don’t think there’s an MLS cross over. It’s lip service, essentially.
RCTID - Stumptown Footy
Moderator of /r/MLS
by Geoff Gibson on May 3, 2011 10:09 AM PDT up reply actions
Good lord I hate FSC
“Soccer Night in America’s” enhanced studio set features a cutting edge, contemporary design, a new logo and graphics
How about hiring decent, knowledgeable announcers who know when to stop talking? And you’re right, Comcast doesn’t carry FSC HD in Portland.
The only thing...
I’m really interested in is the super slow-motion cameras. Everything else is a wash.
RCTID - Stumptown Footy
Moderator of /r/MLS
by Geoff Gibson on May 3, 2011 10:10 AM PDT up reply actions
who completely stole the name from "Hockey Night in Canada"
but at least NBC could manage to come up with their own logo. FSC´s looks a poor man´s version of NBC´s.
Even if you polish a turd...
it’s still a turd.
Comcast in PDX does not carry FSC in HD. All these awesome graphics will go largely unnoticed in the home team’s market.
Also, this new promo video is terrible. Takes 30 seconds to get into the meat of the piece, which then lasts only 15 seconds. Plus, the “lead by Cooper” copy is beyond terrible. The guy has a first name, and since we’re not talking about the level of name recognition that a Gretzky or Montana has, they might wanna try using his full name: “Kenny F*cking Cooper.”
Better than nothing,
Did anyone expect Fox to get it right?
“Tune in Friday as Kenny F***ing Cooper and the Portland Timbers take on the Union of Chester…err…Philadelphia in front of thousands of drunken, singing, flag waving, smoke bomb lighters at Goose Hollow…I mean JELD-WEN Field (they pay the bills!)”
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