The second to last paragraph in the Michael Bradley part of this mailbag with Grant Wahl reads "Where is the money for these transfer fees coming from? Look no further than the $150 million stake that Providence Equity Partners purchased in MLS’s marketing arm two years ago. Instead of pocketing the money to cover previous losses, MLS owners decided to reinvest that money in the league, including in a pool that would go to help pay such transfer fees."
I just do not understand how this pot of money would work as it seems very clear that MLS picks winners and losers and that they will only pay fees for large players who go to "large clubs" who will increase attendance, or lift up that media needle in larger media markets etc. Seattle and Toronto are the winners so far it appears. I understand all owners win when MLS improves and Toronto and Seattle are paying salaries that other teams cannot pay but still am confused at how this money works.