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Introducing SB Nation United and the First Look at the New Stumptown Footy


It's been an exciting past few months for those of us who write for SB Nation as we've been keeping quite a big secret under our hats. It shouldn't come as a surprise that our current design is a bit dated, to say the least, and as of today we can officially unveil that this tired old design won't be around for too much longer.

Unfortunately, I can't unveil any specifics on that until later. I can unveil the new logo for our site moving forward and the idea the will encompass the new SB Nation in the next few weeks.

Looking ahead, SB Nation will be transformed -- this is no mere redesign -- into a new sporting network unlike any other on the internet. Everything will be far more cohesive, comprehensive, stylish (of course) and united. In fact the name for the new SB Nation is called "SB Nation United." This simple name was the basis from which the developers and higher-ups at the network used to set out to create the standard for internet sports networks going forward.

So take a good long look at the new logo. We're open to criticism. Let us know what you like and what you do not like. This is your community and if the new logo really doesn't reflect what you want then we'll do everything in our power to make the changes needed before everything gets real.

Thank you and you can view other SB Nation blog logos at:

And now a word form the founder of SB Nation: Tyler Bleszinsky.

It’s with great pleasure that I unveil the first step in the next evolution of Stumptown Footy. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for SF.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.