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Ally becomes the NWSL’s first official banking sponsor and league-wide sleeve sponsor

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They will also be a Player Impact Focus Program where a portion of Ally’s sponsorship will go directly to players.

In this photo illustration, the stock market information of... Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

The NWSL announced Tuesday that the league has partnered with Ally Financial Inc. Ally is a digital financial-services company with $182.2 billion in assets as of Dec. 31, 2020.

Ally will look to highlight the NWSL players, fans, and communities who promote the game and make a difference on and off the pitch and has become the official jersey sleeve sponsor of the NWSL. The logo will appear on every NWSL kit as a symbol of their commitment to every player in the league. There will also be a Player Impact Focus Program which will deliver a portion of Ally’s sponsorship fees directly to the league’s players.

“Ally is the perfect fit for our league and I’m thrilled to welcome them to the NWSL family,” said NWSL Commissioner Lisa Baird. “The NWSL and Ally are game changers in our respective industries and the opportunity to showcase our shared-values and commitment to leveling the playing field is an extraordinarily unique proposition in the world of sports sponsorship.”

Similarly, Ally is one of the league’s partners working on significant Diversity, Equality, and Inclusion initiatives throughout the sponsorship period. The full details of the Player Impact Focus Program and Diversity, Equality, and Inclusion initiatives will be released at a later date.

“Ally’s commitment to growing the women’s game alongside the NWSL is another indication of the support this league and the players deserve,” said Portland Thorns Owner and Chief Executive Officer Merritt Paulson. “ Having been with the league since its inception, I am both encouraged by how far the NWSL has come and excited to see this partnership push our sport forward in the coming years.”

As part of the announcement, Baird and Brimmer will appear on the league’s Twitch channel today at 1 p.m. (Pacific). Aly Wagner and Margaret Purce will also be there to discuss Ally’s impact as a sponsor and the collective goal of growing the women’s game and creating a more equal playing field for women in all sectors of society.